Smart companies know the importance of using data to inform their strategies. When it comes to event organizing, data can provide a clear roadmap for understanding what attendees want and the factors that drive ROI for exhibitors. Luckily, event organizers don’t need to be analysts to glean insights from their data and use that information as a catalyst for creativity and sustainable event success.
"While data such as attendee preferences or session engagement provides a blueprint, creativity comes into play in crafting unique experiences tailored to those insights," said Jeff Moore, MCI USA's vice president of technology and innovation. Moore led the launch of MCI USA’s AI-enhanced registration and housing platform OneSystem Plus, which includes Jade, a 24/7 multilingual AI assistant that answers questions and performs tasks like a chatbot.
By leveraging AI tools, Moore said, event organizers can assess key analytics to help with tasks such as creating personalized content and experimenting with new ideas, testing creative concepts against real-time feedback. This approach ensures that data guides innovation rather than constraining it, fostering a balance between logic and imagination. Leveraging the power of AI not only refines logistical efficiency, it elevates the overall experience.
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