Joining the growing number of associations using customized LLM and AI tools, the Equipment Leasing and Finance Association (ELFA) launched its own variant, ELFie, recently.
Described as an “an AI-powered knowledge assistant” in a release, ELFie uses knowledge materials from ELFA and its related Equipment Leasing & Finance Foundation to provide real-time guidance for members on questions relating to the industry. (The tool operates under a freemium model: Though the public can ask ELFie three questions per day, deeper inquiries are members-only.)
ELFie has been in development for a year, according to ELFA VP of Membership Marketing Julie Benson, MBA, CAE. “Last year, we did a tech audit, where we at the association were encouraged to evaluate our technology offerings and find ways to enhance member value and member engagement, and be more efficient," Benson said.
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