Artificial intelligence (AI) is rapidly becoming the centerpiece of digital transformation across industries. Through my research and executive education at INSEAD, I've observed organizations invest heavily in AI systems, hoping to unlock new efficiencies, insights and competitive advantages.
Yet many of these investments fall short. Instead of streamlined operations and engaged employees, we often see fragmented workflows, disillusioned teams and disappointing ROI. Why?
Because, in their rush to digitize, many companies forget that organizations are not just systems for goal achievement—they are also human communities. Ignoring this dual nature isn't merely bad for employee morale; it's a strategic misstep.
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