One of the unexpected benefits of writing on the internet is you learn what people are secretly obsessed with. What you click on in the privacy of the glow of your phone screen is in some way what you really care about. And I can tell you after writing this Inc. column for 15 years that people are really, really obsessed with sleep.
If how many people want to read articles on insomnia and its cures is anything to go by, a whole lot of entrepreneurs really struggle to get a good night’s sleep.
The pressures of modern life are likely to blame for plenty of restless nights. The distraction of our screens definitely isn’t helping, either. But according to a fascinating recent interview with a top Oxford University sleep researcher, there may be another, less recognized problem that’s keeping many of us up at night: one hugely common and hugely destructive sleep myth.
Please select this link to read the complete article from Inc.