In today’s association world, community isn’t just a feel-good buzzword — it’s the critical strategic asset that drives success. New research from ASAE’s Association Insights Center and McKinley Advisors reveals compelling evidence for making community a core organizational priority.
According to ASAE’s research, a remarkable 90 percent of association executives view community as essential to fulfilling their mission. Yet, many organizations face persistent challenges with demonstrating ROI, embedding community across organizational silos and intentionally integrating it into broader engagement strategies.
Robert Putnam, author of Bowling Alone: The Collapse and Revival of American Community, was one of the first to issue an alert in 2000 that traditional civic organizations were experiencing declining participation, suggesting that a reduction of in-person interactions would negatively impact our social fabric.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.