Education has long been a key component of most associations' value proposition. But in today's learning landscape, it’s more than a component — it's a platform for advancing mission, delivering member value and sustaining revenue.
As demand for personalized, outcomes-driven learning grows and competition from other sources increases, many associations are striving to grow their reach, revenue, and impact through professional development. Yet despite the investment of time and resources, many find that gains are incremental at best. Why?
In our experience working with hundreds of associations over the past two decades, the answer is clear. Too few organizations treat education as a truly strategic function. They develop programs and set goals but lack the coherence and focus that define real strategy.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.