Associations play important roles in protecting, promoting and advancing the interests and needs of the industries and members they represent, but the landscape in which they operate is evolving. This is why driving growth means balancing steadiness and innovation.
You still need to lean into your strengths to continue providing the services and support members rely on, but you also need to be ready to experiment and adapt so you're poised to deliver the value tomorrow’s membership wants.
On a recent episode of Learning by Association, Bill Sheehan, global head, association strategy at D2L, talked with Bob Moore, MA, MS, FASAE, CAE, executive director of the American College of Osteopathic Family Physicians (ACOFP) and the ACOFP Foundation, about crafting a forward-thinking strategy to navigate the currents of change. Here, we'll share three takeaways from their conversation.
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