It is undeniable: Digital platforms are powerful tools for influence and podcasting trends have emerged as a masterclass in building impactful leadership profiles. I've been producing podcasts for executives for more than 15 years; I've seen firsthand how they've helped increase trust, deepen engagement and accomplish business objectives.
Don't just take it from me: Global podcast listening continues to increase, while trust in traditional media has been decreasing. According to Deloitte’s 2023 Digital Media Trends report, 75 percent of American listeners say they trust the hosts to whom they listen and research from Acast shows podcasters are the most trusted media personalities.
There are three main components to building this kind of trust, which emerging leaders and established executives can implement.
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