This is the fifth article in our Community Management Series. In the last piece, we explored how to select the right community platform for your association.
Measurement is the key to demonstrating the value of your community to stakeholders, to refining your strategy, and to making informed decisions that will help your community grow and thrive. Yet many associations and organizations dive into community-building without a clear plan for tracking impact or defining what success even looks like.
Without measurement, it's difficult to improve. Without alignment to business goals, it's impossible to justify investment.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.