A new report asserts that associations should do more to assert themselves as voices of trust and authority in an age of misinformation.
Restoring Trust in Expertise, published in July, was written by Elisa Pratt and Andrew Chamberlain, cohosts of the Association Transformation podcast. "Professionals are… facing a crisis of authority, not necessarily because they have made errors, but because the opponents of their positions speak with supreme confidence," they write. "The platforms they once held have become discredited and destabilized by unprofessional behaviors and the misuse of ‘facts’ and positions of authority."
Pratt, founder of the marketing consultancy Brewer Pratt Solutions, said she and Chamberlain were inspired to write the white paper in the face of growing evidence of associations being marginalized just when their contributions are most needed.
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