2024 was a bit of a rollercoaster for every organization in every sector. Associations weren't immune. Federal funding seemed tenuous. Stock indices teetered. And the airwaves were thick with urgent calls to action.
The usual election-year uncertainty was dialed up to 11. Yet, associations held strong with their marketing performance.
Results from our annual Mighty GPS marketing survey — a self-assessment that measures effectiveness and confidence in six key areas — were mixed. Some areas saw marginal gains. Some saw marginal dips. Now in its third year, our annual benchmarks report shows a broader arc of the association space.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.