Elon Musk's answer to Wikipedia recently launched—and the rollout has been anything but smooth. Grokipedia had only been live for 47 minutes before it crashed. Once those problems were fixed, though, a growing number of people began noticing errors in the site’s entries. And that could serve as a warning to business leaders to read their company's entry particularly closely.
Grokipedia is different from Wikipedia in that all of the 885,000-plus articles were written by Musk’s Grok AI, not humans. And AI—whether it’s Grok, ChatGPT or Perplexity—sometimes plays fast and loose with the truth. For companies, that can cause all manner of problems, since 92 percent of people don't check the veracity of AI answers.
Wikipedia, Grokipedia’s inspiration and arch-rival, allows anyone to edit content, but community-driven policies strive to ensure the site’s accuracy. Human editors monitor changes and correct errors, though the site is far from perfect.
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