Communications Strategist

Ohio Chapter, American Academy of Pediatrics

The Ohio Chapter, American Academy of Pediatrics (Ohio AAP) has a Full-Time Communications Strategist Position.

About the Ohio AAP: Beyond merely a membership organization, the Ohio AAP has been a leader in programming, advocacy, and child health for over 30 years. The Ohio AAP accomplishes their mission by addressing the needs of children, their families, and their communities, and by supporting Chapter members through advocacy, education, research, service, and improving the systems through which they deliver pediatric care.

About the Team: They are a close-knit staff who are all passionate about child health and supporting pediatricians who serve Ohio’s children and families. They are self-starters who are accountable for their own outcomes. They are problem solvers who keep the needs of their members and Ohio’s children on the forefront of their minds.

Here is Why They Want You on Their Team:

  • You are an accomplished storyteller, able to broadly disseminate an organization’s goals, accomplishments and messaging
  • You have strong attention to detail
  • You are both a leader and a strong team player
  • You strive to stand in the shoes of those without a voice
  • You have a proven track record of fast, accurate social media and electronic communications
  • Your paid media experience emphasizes online media, including display, social and SEO
  • You are self-directed and eager to learn from an established team of experts in advocacy and child health
  • You are proficient in Word Press, Google Analytics and other web platforms
  • You are skilled at establishing communications objectives and excel at carrying out marketing plans
  • You have advanced competency in Microsoft Office Suite products
  • You are proficient in Adobe Creative Suite
  • You are skilled in video production and editing in partnership with production studios
  • You possess strong oral, written and interpersonal skills, and ability to demonstrate good newswriting and editing skills
  • You have a keen ability to manage multiple priorities, handle pressure and meet deadlines

About the Position: 

  • Responsible for developing and implementing communication strategies to support advocacy efforts and programs under the vision of the CEO
  • Establishes standards and provides oversight of editorial content for social media, websites, publications and other internal and external communication channels
  • Attend the following meetings to provide strategy into tactical execution of Ohio AAP messaging and marketing: 
  • Ohio AAP Pillar Meetings
  • Pediatric Care Council
  • Program Planning Meetings
  • Executive Committee Meetings
  • Executive Retreat
  • Event and Education Planning Meetings
  • Under the direction of the CEO and in cooperation with strategic communication consultant, develop communication plans to identify objectives, strategies, target audiences, tactics and key messages for advocacy efforts and programs
  • Active partnership and coalition building to advance the mission of the Ohio AAP
  • Layout and design pieces for a variety of audiences (with support from an outside graphic designer when needed), including: pediatric providers, parents, adolescents, community members, corporate partners and legislators
  • Draft legislative testimony and key talking points on a variety of child health initiatives in cooperation with CEO, outside lobbyist and strategic communication consultant
  • Translate data points and program results into succinct marketing messages for multiple audiences
  • Solicit print and digital advertisements for all publications
  • Attend legislative meetings as needed to support the CEO
  • Develop and maintain collaborative working relationships with partners related to content for websites, social media, publications and other communication channels to ensure consistency of style, and usability of content in support of strategic and operational goals. This guidance, includes consultation, editing, writing and oversight of development of multimedia content, website, etc
  • Facilitate cross-organization communication between various partners and stakeholders
  • Serve as the editor of the website, working closely with the CEO to support e-strategy goals and Ohio AAP messaging. Edit for content that is desirable, functional, engaging. Protect brand voice, message clarity, with a strong eye for accuracy, grammar, punctuation and best practices
  • Provide editorial perspective on existing web content designed to be engaging and shareable for members and families
  • Oversight of social media calendar, all social content scheduling, publishing, moderation and ongoing engagement. Co-leads strategy, planning, execution with the CEO. Manages, publishes, and contributes accurate and engaging content to social media channels while ensuring consistent messaging
  • Collaborates with the Ohio AAP team to generate website content ideas that align with Chapter goals and marketing campaigns that grow audience and engagement
  • Analyzes and generate reports on social media performance, outreach, web engagement and other communications measures as needed
  • Assure Ohio AAP brand, identity and voice are championed via digital communications
  • Design content that is structured and optimized for effective search, publication, distribution and engagement
  • Analyze and generate reports as needed on e-communications and mobile application performance and analytics
  • Edit and produce the quarterly news magazine, Ohio Pediatrics with the collaboration of the Editorial Board and CEO, with support as needed from outside designer
  • Management of membership recruitment and retention efforts for the Ohio AAP. Draft and update the monthly membership mailing letter and marketing pieces
  • Report membership analytics to CEO as needed
  • Champion of communications calendar. Create content strategies to outline publishing efforts for digital content
  • Work with strategic communications consultant to arrange media interviews, assist in project management, prepare media representatives with Ohio AAP branded and professional talking points
  • Additional duties as assigned

Essential Skills:

  • Graphic Design
  • Advanced written and verbal communication skills
  • Website publishing
  • Editing skills
  • Creative thought leader
  • Effective in team atmosphere

This is a full-time salaried position, PTO, retirement saving account, health, vision and dental insurance. Estimated salary is between $40-45K per year based on experience.

Send salary requirements in a cover letter, resume, and portfolio and 2 writing samples to: or Ohio AAP c/o Elizabeth Dawson 94-A Northwoods Blvd., Columbus, OH 43235