12/14/2016

The Membership Manager's Wish List

Discover what your peers want most in 2017

’Tis the season of giving and receiving, and we know that association membership managers have more than sweaters and ties on their wish lists this year. We asked a few to share what they’d like to find in their stockings to help them meet member needs in 2017.

The holiday season is upon us, and if you’re like me, a shopping procrastinator, that means you’re just starting to think about the wish lists that friends and family have shared with you. I will get to the holiday shopping and wrapping soon, but first I wanted to hear from membership professionals.

In recent weeks, I asked membership directors, managers and coordinators to compile their own holiday wish lists. And, boy, did they deliver—they want to be nerdier when it comes to membership data, deepen membership engagement and experience and create automated marketing campaigns around recruitment with specific stories and messaging in mind.

Please click here to read the complete article from Associations Now.