04/11/2017

Sensing an Opportunity

Diversify your messaging tactics when you see others encountering barriers to success

The British group Radiocentre is launching an ad campaign that draws attention to the fact that radio doesn’t tend to have the kind of brand safety problems that YouTube and its corporate parent, Google, have been running into.

When a competing industry is facing challenges, it might be time to highlight your comparative strengths.

That appears to be the idea behind a new campaign by Radiocentre, a U.K.-based group speaking out about brand safety with a new campaign. The issue became a flashpoint for advertisers after The Guardian removed its ads from YouTube after they appeared next to violent and extremist materials on the video site.

Please click here to read the complete article from Associations Now.