04/27/2017

Tell Great Stories

A little drama can boost your organization's message

Don’t be afraid to add a little drama when telling your nonprofit’s story. Nonprofits tell a lot of stories, whether it be for cause-driven campaigns or in annual reports. How can you make yours unforgettable?

Hypsypops Design Co., an information design firm, provides a narrative structure to help you deliver a more powerful message.

Plot your narrative using the Gustav Freytag pyramid. Begin with the pyramid base—exposition, including introducing your characters. Then reveal the central conflict of your story, which is the problem that your organization is trying to solve.

Please click here to read the complete article from Associations Now.