05/16/2017

Should You Build Scarcity Into Your Model?

Think about how you position your own offerings in the marketplace

The music industry’s reluctance toward streaming services offers a great way to think about how you position your own offerings in the marketplace—especially depending on how broad the appeal of those offerings actually is.

If you’re a fan of folk music—especially on the indie spectrum—there’s a chance that the name Will Oldham has passed through your ears at some point.

For the past 25 years or so, Oldham’s music, usually produced under the Bonnie “Prince” Billy monicker, has been a masterful mixture of mood and consistency. Only very rarely has he touched the mainstream, but he has a large cult audience, something that means a lot in 2017.

Please click here to read the complete article from Associations Now.