05/25/2017

Changing Your Look From the Inside Out

How the Ohio Restaurant Association Rebranded

The Ohio Restaurant Association (ORA) has been busy behind the scenes, launching an array of new products and services for its members in the last year. To make those changes more visible, the ORA rebranded. Here’s how they did it.

Sometimes you need a new look to reflect the true you.

At least, that’s the idea behind the loverly musical My Fair Lady. Inside the unkempt flower girl Eliza Doolittle, snobby professor Henry Higgins saw a dormant rose who just needed some lessons in manners, phonetics and dress in order to bloom.

Please click here to read the complete article from Associations Now.