06/06/2017

An Action Plan for Staying Close to Remote Workers

Strong communication is the key

A recent survey about the workplace shows that employees are spending more time working outside the office. That has an impact on how you manage your staff—and your members too.

Like a lot of reports about the workplace, Gallup’s recent “State of the American Workplace” study is a good-news-bad-news proposition. On one hand, leaders and workers are both becoming more comfortable with flexible work environments, recognizing that an 8-to-5 mindset isn’t always the best fit for productivity—and that many talented workers actively resist it. On the other hand, that flexibility means people will need better and perhaps unconventional ways to communicate to help them establish goals and feel engaged at work.

That’s not just an issue for you as somebody who manages employees—it spills over to your thinking about your association’s stakeholders too. What’s your value proposition to a member or customer, particularly a younger one, who may be engaged in your association’s industry during only half the workday, or a fifth of it? Are you understanding what proportion of them are in that situation, and can you tailor products, services and experiences that meet those particular needs?

Please click here to read the complete article from Associations Now.