07/27/2017

Two For-profit Business Trends to Watch

Associations - like all businesses - must be open to change, adaptation

Are associations open to change?

Winston Churchill said, “To improve is to change; to be perfect is to change often.”

“Associations adopt for-profit trends all the time, but they just adopt them five years later—seven years later,” said Cecilia Satovich, senior vice president at Results Direct. “And I’ve never really understood why such a long time-lag? If something is a good idea for a for-profit business to help it grow, why is it not a good idea for an association?”

Please click here to read the complete article on Associations Now.