09/05/2017

Membership Hack: Quick Response With Texting

How a text message system could boost organizations' responsiveness

The National Association of Sports Commissions (NASC) is piloting a text message communication system to improve response time when members need help.

How to hack it? When you have a question and need an immediate answer, do you call or text? More than a third of Americans say they prefer to text. That’s a growing trend that the NASC says it wants to stay ahead of. Recently, NASC launched a text messaging service for members, using an app called TextUs.

Elizabeth Young, NASC’s director of membership and marketing, manages the stream of incoming texts from members. The service uses a communication dashboard that can connect to a member database to know who’s texting. For NASC, a small-staff association, texting helps to field individual questions, comments and complaints.

Please click here to read the complete article from Associations Now.