09/07/2017

Why You Should Market Your Print Magazine

Here is a case for marketing your magazine and some ways to do it

Print magazines are coming back, but that means more competition in an already crunched space for association publications. A case for marketing your magazine and some ways to do it.  

Print magazines are back, but they’re different.  

“A lot of for-profit brands are bringing print back into their communications plans, but what’s happening is that they haven’t brought the traditional model back,” said Jaime Andriopoulos, vice president of client strategy at content marketing agency Imagination. “It’s coming back as something better. It’s something that’s being treated as a premium.” 

Please click here to read the complete article in Associations Now.