What to Do When Disaster Strikes Your Members
How to offer outreach and communication to members following natural disasters
Almost three weeks ago, Elizabeth George, director of membership, development, and engagement for the Shop! Association, was busy reaching out to members affected by Hurricane Harvey.
The trade association, which represents more than 2,000 retailers, identified six members in Houston, and a key lifeline for these members, George says, was the Shop! online member community.
“That’s the nice thing about a collaborative platform like this,” she says. “We created an open post and said, we’re thinking of you, please keep us up to date, and let us know how you’re doing.”
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