10/25/2017

Build a Better Workshop

First: Make sure you have an audience that actually wants to interact

Event professionals work hard to promote engagement among attendees, but getting everyone to participate can be tricky. Speaker-based workshops are meant to be interactive, but they can easily fall flat if your meeting environment hasn’t been optimized for them.

The Event Manager Blog shares a few tips to increase engagement in your conference workshops by making them more worthwhile.

To start, make sure you have an audience that actually wants to interact. According to the post, boomers are more likely to want lecture-style experiences, while younger generations are more open to participating. “While it doesn’t always come down to generations, it’s important to understand those who were educated in the U.S. over the past 25 years were most likely part of team learning,” says the post. “They broke into groups, discussed findings, gave presentations, and often experienced a very democratic way of learning.”

Please click here to read the complete article on Associations Now.