12/14/2017

Disengagement Diagnosis

The problem is a failure to properly diagnose why engagement decreased

Your organization may be putting in a lot of work to create a vibrant online community. But when engagement metrics start to slide, do you immediately try to brainstorm creative tactics to pump them back up? If yes, that may be a mistake.

“The problem is a failure to properly diagnose why engagement decreased,” says a recent FeverBee blog post. “Much like medicine and engineering, it’s far harder to diagnose the problem than to identify the solution.”

Consider whether your community suffers from low value perception. Your members may know about the community but don’t see any reason to join in. This could mean that the purpose of your community may be flawed conceptually. “Ask your audience what challenges they are tackling today and check if this matches the discussions and activities taking place in the community today,” the post says.

Please click here to read the complete article from Associations Now.