02/27/2018

What to Know About the Cookie’s Crumble

Skepticism has found its way to both browser-makers and regulators

If you follow digital marketing trends, you may be familiar with phrases such as “the customer journey,” or perhaps you’re familiar with “retargeting.”

These concepts were, simply put, made possible by the data cookie, a small chunk of information that stores basic details about a given user, which can then be used on later visits, or in the case of third-party cookies, can be used throughout the web. It’s one of the web’s oldest technologies, dating to 1994, and the modern marketing field has grown like a weed around this cookie, allowing marketers to put a focus on individual users more than ever.

Understandably, many online users have long carried a sense of skepticism around the cookie, particularly in its third-party form. It may be a boon for marketers, but it’s understandably a disaster for privacy advocates.

Please select this link to read the complete article from Associations Now.