03/23/2018

Why Alaska's Seafood Industry is Speaking up for "Ugly" Crabs

Just because they’re ugly doesn’t mean they’re not tasty

Alaska’s seafood industry has a message for all those crab lovers out there: Just because they’re ugly doesn’t mean they’re not tasty.

The Alaska Bering Sea Crabbers trade group is making the case for eating menacing-looking crustaceans in a new campaign that it’s launching with the Alaska Seafood Marketing Institute (ASMI). The groups went out of their way to promote ugly crabs during a campaign at Boston’s Seafood Expo last week.

“It’s the initial step in a campaign to raise awareness among retailers, restaurants and consumers,” explained ASMI Communications Director Jeremy Woodrow in comments to the Anchorage Daily News. “We’re saying ‘go ahead, tell your customers to get ugly. After all, it’s what’s on the inside that counts'.”

Please select this link to read the complete article from Associations Now.