04/02/2018

Membership Hack: Partnership Power

How to hack it? Each year, the National Association for Community College Entrepreneurship partners with the Consortium for Entrepreneurship Education and the National Center for Resource Development to celebrate National Entrepreneurship Week, an awareness campaign that fosters entrepreneurial thinking.

The campaign has had buy-in from all three organizations and was congressionally chartered in 2006, says NACCE’s President Rebecca Corbin. “National Entrepreneurship Week has always been a way to work right alongside partners and their members,” she says. “In the process of this collaboration, we decided to pull together more partners, including some other associations.” This year, using an online form, the three original groups made a call for other associations to join the cause and contribute ideas.

Why does it work? The call for partners brought in new participants, including a political action committee made up of various state library associations. “All these other association members emerged as allies and partners this year,” Corbin says. “I believe associations and their members are well-situated for awareness campaigns because they have so many networks to tap into.”

Please select this link to read the complete article from Associations Now.