05/24/2018

Mission Matters

Recent report finds nonprofits score high with consumers

When it comes to the organizations that people most admire for their missions, nonprofits win out nine times out of 10.

According to the latest edition of Enso’s World Value Index, released Wednesday, nine of the top 10 entries on the list—and roughly half of the top 50—were either nonprofits like the Red Cross and the Girl Scouts of the USA or for-profit organizations with charitable missions, like Newman’s Own.

While a number of for-profit organizations made the top 50, only seven cracked the top 20. (Amazon, at 7, and Google, at 12, were the highest-ranking corporations.) Leading the list were some of the most well-known nonprofits in the United States.

Please select this link to read the complete article from Associations Now.