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Plan for the News Cycle: The Benefits of Resource Pages

By planning ahead, you can keep your message out front at the moment it’s needed

When a news story breaks that’s relevant to your industry, are you in a position to respond?

Sometimes a press release might do the trick, but a thoughtful amount of planning—through the creation of resource pages—can help make it easier for your organization to speak up when interest in your association’s focus area rises.

A good recent example of this comes from the American Brain Tumor Association, which issued a statement after the passing of longtime U.S. senator and two-time presidential candidate John McCain. In the press release, ABTA focused on glioblastoma, the deadly form of brain cancer responsible for his death. And within it, the association linked to a resource page on treatment for glioblastoma. While the page was created long before McCain’s death, the information it included was particularly useful in the context of the prominent news story.

Please select this link to read the complete article from Associations Now.

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