Create a Revenue-generating Licensing Strategy
Doing so could create a new source of non-dues revenue
Offering professional education to members and wider audiences is one of the chief reasons associations exist. Whether it is webinars on hot topics facing your industries or certifications aimed at helping bolster the skills of industry professionals, associations are in the job of educating.
The Audiovisual and Integrated Experience Association (AVIXA) has worked to educate its members and larger industry since its founding in 1939. But just a few years ago, AVIXA started licensing some of its learning courses in hopes of reaching more professionals in its rapidly growing industry. In so doing, the organization also developed a rich stream of non-dues revenue, according to VP of Learning Amanda Beckner.
If your association is hoping to successfully license some of its learning courses, Beckner offers a few tips that AVIXA has discovered along the way.
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