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Simplicity Shouldn’t Be a Bad Word

Simple translates to honest, transparent and concise

It has been said that there are two types of people in the world. That’s a bold claim – and perhaps not an entirely useful one in an era where everybody seems divided; forced to choose a side on everything from politics to whether that dress was black and blue or gold and white. Then again, there is some truth to the old adage. (Don’t believe it? Just throw out a firm stance on the proper direction for a toilet paper roll to be hung at your next meeting.)

When it comes to the creative industry, there is perhaps no greater example of the “two types of people” dichotomy than those who subscribe to the theory that “complexity is the sign of good work” and those who prefer a philosophy of simplicity.

It’s those K.I.S.S. folks I want to focus on today.

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