Content Marketing Strategy Tweaks: Boost Your Game in 2019
Content marketing has gone from buzzy trend to old standby
As association messaging strategies go, content marketing has gone from buzzy trend to old standby.
But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019. A few suggestions to get going:
Spend more time on your content. In the past, content strategy has been driven by the quick hit—write something that can be turned around relatively quickly without a need for much editing. But this strategy might be costing you potential opportunities, argues Jeremy Moser, senior content specialist at Codeless. He recommends taking the time to do more in-depth research. “If you want average results, spend the average 1-4 hours on your content,” Moser writes on Search Engine Journal. “But bloggers spending 6+ hours per post are 56 percent more likely to report stronger results.” Another suggestion from Moser that’s in the same wheelhouse: Have an editor work on the piece before it goes online.
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