Using Voice-activated Technology to Deliver Industry News
Take advantage of the rising popularity of smart speakers
With the rising popularity of smart speakers, the American Chemical Society’s Chemical & Engineering News (C&EN) knew it wanted to develop something for members using this voice platform, but it didn’t know what.
“Voice is an emerging platform—this is where people are starting to go,” said Jessica Morrison, C&EN’s product manager. “There’s tremendous growth for voice going forward, so we wanted to know more about it.”
While the result—a daily news briefing called Chemistry Update by C&EN—was launched last week, the C&EN team initially turned to its user research group, C&EN Reader Lab, back in the spring to get their thoughts before developing anything.
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