What's In a Logo?
Understanding the five rules of logo design
It's difficult to make it through a day without encountering countless logos. They're on everything, everywhere - from the food you eat, to the technology you buy, and the shoes you wear. A logo is the face of any company, the direct connection to the consumer, and a symbol meant to represent the company, products, or services.
So how does one go about designing a symbol that is meant to mean so much more than its literal interpretation?
Here are five essential rules to logo design.
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