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What's In a Logo?

Understanding the five rules of logo design

It's difficult to make it through a day without encountering countless logos. They're on everything, everywhere - from the food you eat, to the technology you buy, and the shoes you wear. A logo is the face of any company, the direct connection to the consumer, and a symbol meant to represent the company, products, or services.

So how does one go about designing a symbol that is meant to mean so much more than its literal interpretation?

Here are five essential rules to logo design.

Please select this link to read the complete blog post from OSAE Member Inspire PR Group.

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