Marriott is Airbnb's Newest Neighbor in the Home Rental Space
Homes & Villas is now a global offering
Marriott is hitting back at Airbnb, which has been expanding its reach into the hotel industry, by rolling out its own home-rental service.
Next week, Marriott said it would start renting 2,000 homes in 100 cities across the U.S., Europe, and Latin America. Its expansion into the home-rental space coincides with Airbnb’s expansion into the hotel industry, transportation and a new category of short-term rentals that offer hotel-like services including housekeeping and a concierge.
“The launch of Homes & Villas by Marriott International reflects our ongoing commitment to innovation as consumer travel needs evolve,” Stephanie Linnartz, Marriott’s global chief commercial officer, said in a statement. “What started out as a pilot a year ago is now a global offering.”
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