How Organizations Can Best Support A Work-life Balance
It’s not just about giving away free gym memberships
“Work-life balance” is one of the biggest buzzwords in business culture today—especially for companies trying to win and retain top talent in a tight labor market. Unfortunately, it’s also a term that most people get wrong.
A few decades ago, the terms “work-life balance” and “burnout” were pretty much nonexistent. When people were tired, they went to the cafeteria for a cup of coffee. When work-life balance started making its way into corporate jargon, companies started competing by offering perks like gym memberships and better vacation options. Today, they are thinking about work-life balance in increasingly innovative ways. Airbnb, for example, gives employees a stipend to stay at an Airbnb anywhere in the world. Burton employees get free ski passes. REI offers two paid days per year for outdoor activities. Cloud communications platform Twilio gives employees a $30 monthly book stipend (and a Kindle).
But what if work-life balance wasn’t just about helping people better their lives, or gain more hours outside of work? What if it was a mindset that we brought in to work with us each day?
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