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AI & Email: A Match Made In Heaven

Understanding where to employ artificial intelligence

Contemplating where to employ artificial intelligence?

Email may be the right choice, because it can add a lot of value to messages—whether or not you’re going all in. Even AI that helps decide the subject line can really stand out.

Among the tactics AI is enabling:

  • A data-based decider of the basics. Your association probably already uses basic email tactics, such as A/B testing of subject lines and send time. While Practical Ecommerce’s Carolyn Nye said AI can help tweak these processes in an intelligent way, it isn’t a full replacement for a human being. “The lesson is that AI is powerful, but it requires human intervention to set rules, such as the frequency in a short time frame,” Nye said.

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