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Complex Problem = Complex Solution

Most problem-solving factors rely on multiple decisions, interactions and behavior change

Complex problems demand complex solutions. This cliché holds when it comes to recycling. But how do decision-makers and consumers sort through the rhetoric to better understand challenges around recycling?

The first step is to acknowledge that a complex challenge involves multiple actors and systems. In the case of PET plastic bottles, our industry is working on many levels to ensure more of our beverage containers are recycled. This understanding includes global realities, container design decisions, consumer behavior, processing capabilities and end-users.

Any one of these factors contains multiple decisions, interactions and behavior change. Not easy stuff, but our member companies have worked for decades to reduce our environmental footprint. Our work continues with a renewed focus on our plastic footprint.

Please select this link to read the complete blog post from OSAE Member Ohio Beverage Association.

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