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Four Ways Psychology and Email Marketing Intertwine

Craft emails with psychology in mind to better resonate with members

You could write and design the best email in the world, but unless you consider how it will be received, its ability to resonate with your audience is slim.

That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind.

Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements.

Please select this link to read the complete article from Associations Now.

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