Fragrance Association Launches New Online Database
The association aims to highlight the way fragrances are made
What’s in those scents that turn the products you buy every day from plain to perfumed?
The Fragrance Creators Association knows, and with a new digital resource, it’s making it easier for the public to find out as well. The association’s new Fragrance Conservatory highlights the chemicals used to give products their scents, along with the natural places where those chemicals appear.
The association—representing companies that sell perfumes along with those that add fragrances to their consumer products—aims to highlight the way those fragrances are made, so as to clear up any questions about the ingredient list and show that even chemicals with confusing names come from simple roots.
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