Three Marketing Lessons From the Newspaper Industry
They understand the need for innovative messaging
The nature of all industries is that they’ll have ups and downs, high points and low.
At the moment, the newspaper industry is in a not-so-great place, and it’s faced distinct questions of relevance in recent years as a result. But rather than flailing, the industry has taken to coming up with clever marketing approaches.
If you have members or a broader public to serve, take notes from these successful campaigns.
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