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Group Launches Campaign to Highlight Industry’s Strong Points

The ESA believes we must change how we view gaming

The video game industry hasn’t always had it easy in terms of its public reputation.

With violent games historically drawing political scrutiny and concerns of addiction dogging the industry, it’s often fallen on the Entertainment Software Association (ESA) to help focus the industry’s messaging, raise its profile, and make it clear that there are great things about the field.

One of the ways it’s doing that is through a newly launched campaign , Game Generation, which focuses on the way that games build inclusive communities, allow people to relax, and inspire new ideas. On the site, ESA makes the case that games are beneficial to children, can improve education by being a useful classroom tool, and are enjoyed by nearly as many female players as male ones.

Please select this link to read the complete article from Associations Now.

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