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10 Steps to Effective Coronavirus Crisis Leadership

The world needs courageous leaders with a plan to navigate this and future crises

Winnie Hart, an Entrepreneurs' Organization (EO) member in Houston, is an author, brand strategist and CEO of TwinEngine and Brand in the Box. We asked Winnie about her experience with leading her business through crisis. Here's what she had to say.

We are experiencing a global crisis that needs leaders like you to lead. A crisis is defined as a time when difficult or important decisions must be made. We often don't see a crisis coming and aren't prepared. The coronavirus crisis is happening now, but it will certainly not be the last challenge we face. We must be ready. We must be prepared. We must lead.

When faced with a crisis, will you rise to the challenge, or will you fall?
At 6:10 a.m. on Monday, August 29, 2005, Hurricane Katrina made landfall in Louisiana. The levees broke, flooding more than 80 percent of the city with 224 billion gallons of water. In a weekend, I lost 75 percent of my business. Before that day, I thought failure was the worst possible outcome.

Please select this link to read the complete article from Inc.

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