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Email Marketing Do’s and Don’ts During COVID-19

How to connect during a public health crisis

Have you been flooded with emails from what feels like every place you’ve ever bought a cookie?

To be sure, some of the correspondence is welcome and quite helpful. It’s your favorite Italian restaurant letting you know they remain open for takeout and delivery or the travel company sending you information on how to easily cancel your upcoming trip to Spain.

If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor.

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