Micropayments and the Revenue Gap Between Member and Nonmember
Micropayments, a still relatively untested approach, could benefit associations
Perhaps you have a paywall for your online publication. Perhaps you give away your content for free. Is there room for something in between?
Recently, the micropayments model has started to resurface in the publishing world as a potential revenue option for digital media outlets. It’s not entirely new, but it hasn’t quite caught on like, say, the metered paywall has—even though it could potentially be valuable for organizations with unique content offerings, like associations.
Startups have tried a variety of experiments to see if users would be willing to pay for individual stories occasionally—with one notable experimenter, the Dutch startup Blendle, moving to premium subscriptions last year.
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