Video and Social Posting Increase in COVID-19 HR Recruiting Era
Technology continues to reshape hiring
While some companies have scaled back in response to the pandemic, others are hiring en masse, putting pressure on recruiters to source, engage and hire candidates in a time when in-person interviews or discussions are largely off the table.
Technology continues to reshape recruiting, particularly in these times, and recruiters may find themselves leaning on tech more than in the past. Phenom published a study March 4 that found career-site chatbots may be able to boost application rates.
"Consistent, personalized candidate engagement is vital to driving applicants through the recruiting funnel," said Mahe Bayireddi, Phenom's CEO and co-founder, in a statement. But whether employers invest in the use of chatbot or video in recruiting, companies that have been the most successful in implementing technology have done the hard work to "both standardize [and] understand the nuances of the processes," EY Partner and the Americas Leader for People Advisory Services Kim Billeter told HR Dive in February.
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