06/05/2020

An Anti-fragile Approach Can Lead Your Business Through The Crisis

By choosing a "boring" operational focus, your organization will fare better

Which businesses will survive the COVID-19 (coronavirus) pandemic? Those built on delivering results rather than making promises.

For years leading up the pandemic, we celebrated sales-centric CEOs for achieving top-line growth and unicorn status. Masayoshi Son, CEO of SoftBank, helped pioneer this approach, pushing executives to hit the kinds of astronomical figures that excite investors. Considering that SoftBank went 15 years without recording an operating loss, that strategy clearly worked.

Until now, that is. The company expects to post a $12.5 billion loss in the first quarter of 2020 — and its situation is hardly unique.

Please select this link to read the complete article from Chief Executive.