Membership Status Change Bolsters Strength and Purpose
How one organization changed its membership model to create more unity
The Fragrance Creators Association (FCA) recently announced that it is elevating its finished-product manufacturers from associate to active members in a move aimed at giving members better ways to break down silos, share ideas and points of view and create a safe place to engage on topics that advance collaboration and innovation, according to Farah Ahmed, Fragrance Creators president and CEO.
The decision to change its membership model was driven by an understanding that for Fragrance Creators to achieve its mission, all participants in the fragrance value chain need to work together, Ahmed said. The association reaffirmed a commitment to “listening, respecting and engaging all stakeholders,” she added.
Previously, as associate members, finished-goods manufacturers (makers of products that use fragrance ingredients) collaborated with fragrance manufacturer members to support state and federal advocacy efforts and on key projects such as FCA’s consumer education website, The Fragrance Conservatory. The pandemic heightened the need for collaboration, as fragrance creators and finished-product manufacturers worked together to share ideas and keep critical cleaning and disinfecting products accessible across the country.
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