08/25/2020

The Potential Headache Apple Could Create for Virtual Events

It’s a situation associations should not ignore

If you’re a person who reads technology news on the internet, you’ve likely heard a whole lot about the iOS App Store lately—in part because one of the players in a high-profile conflict has been very effective at public relations of late.

Epic Games blew up the internet a week and a half ago by adding in-app payments for its extremely popular online game Fortnite that specifically worked around the App Store, preventing Apple from taking an aggressive 30 percent cut from the app. Apple responded by removing Fortnite from the App Store. Epic responded by filing a lawsuit against the company and almost simultaneously posting a parody animation of Apple’s famous “1984” ad. (It’s escalated from there.)

Over the weekend, Apple got into another conflict with a developer that associations are likely to know—the makers of the blogging platform WordPress, which was prevented from posting updates to its app until it added in-app purchases to the tool. Backlash ensued, and, on Saturday, Apple backed down.

Please select this link to read the complete article from Associations Now.